From Barilla to Benetton, Martini to Missoni, a brand ‘Made in Italy’ makes it immediately desirable. Whether it be wine, bags, mopeds. Maintaining the Italian designs and craftsmanship in today’s market of globalisation, is one major multi tasking mission.
Made in Italy and the 80’s
Made In Italy bloomed with the 80’s boom. In the mid-80s, many companies began operating in Lombardy, Veneto and Emilia Romagna, with the branding ‘made in Italy’. Designers became celebrities in their own right and Armani made Bloomberg’s ranking of the world’s richest people, as the the fifth Italian wealthiest man.
A continuation of that boom is still seen in Milan and all over the world. The aggressive billboard marketing campaigns of the 80’s provided the perfect business structure for high end brands to extend their lines to the masses, and that mode remains today, as it set the precedent for marketing.
The 80’s enthusiasm for business…
View original post 362 more words